Double Process

Virgin Double Process & Style

A double process is used to take you to a bright, all-over blonde or vivid fashion color when starting from hair that hasn't been previously lightened. First, lightener is applied from roots to ends to lift your natural pigment. After rinsing, a toner or fashion shade is applied to perfect the final color. The service finishes with a blow-dry and style, so your new blonde (or bold color) looks sleek and intentional.